Mattel

Mattel, the toy factory
we grew up with

Barbie, Hot Wheels and Fisher-Price, to name but a few

For some years,
we have been participating
in Mattel Italia’s marketing
projects with graphic design
proposals to support
the image of its brands.



Mattel’s products require
a transversal communication,
which speaks to children
but also to their parents.

For some years,
we have been participating
in Mattel Italia’s marketing
projects with graphic design
proposals to support
the image of its brands.



Mattel’s products require
a transversal communication,
which speaks to children
but also to their parents.

We use a language that is suitable for both girls and boys,
with Barbie as well as with Hot Wheels

Barbie, the historic
doll introduced
as long ago as 1959
that has made it
to the present day
with endless models,
homes, accessories
and friends

Hot Wheels,
the famous model cars,
track and sets launched
in 1968 for the enjoyment
of all children

Starting out from
the guidelines provided by
the American headquarters,
we develop graphic designs
for printing – such as
advertisements in magazines
and point of sale materials –
and for digital use.

Starting out from
the guidelines provided by
the American headquarters,
we develop graphic designs
for printing – such as
advertisements in magazines
and point of sale materials –
and for digital use.

“Milano Collective is the graphic design agency
that I chose to rely on due to its ability to perfectly
interpret its customers’ needs. Respecting
impossible deadlines with results that are
always precise and positive, proposing innovative
graphic design directions that are perfectly in line
with the positioning of the brands it is entrusted with.
Milano Collective is now a real point of reference.”

Roberta Suriano, Brand Manager Barbie